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Ever noticed how many self-help books are limited to the insight expressed in their titles? You look at the cover, you know everything inside. The rest is just writing. I asked Amazon to "surprise me" with a page from inside the best-seller He's Just Not That Into You, and it jumped me to page 17, where I read: "My belief is that if you have to be the aggressor, if you have to pursue, if you have to do the asking out, nine times out of 10, he's just not that into you."