Customer Data Platforms: Some Assembly Required
PHOTO: Justus Menke | unsplash Christmas is eight months away, but I already know whatâs on every CMOâs wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and beyond. For decades, digital marketers have focused on catering the right content to the right customer via the right experience. All of those experiences generate massive amounts of user and behavioral data. While basic analytics capabilities are table stakes for most of these digital solutions, a true understandin...
Source: cmswire.com