BBCNEWS The Media Show October 19, 2021 00:44:00
But the market is hugely appealing. there is a very young population that is looking to benefit from the social liberalisation that was granted by mohammed bin salman, so there is a domestic dynamic here to the sports—washing of the media—washing that is taking place, and the soft power projection is very much tied to domestic drivers of reform in the kingdom. and of course it has broader regional and international implications as well. areeb, let me bring you in because the football was mentioned, that has been the big story this past week, the saudi—led consortium buying into united fo...