John there wasnt a single moment. I think it was a progressive process that i have said all along, and has been important to me, to ask ourselves honestly are we the best owners of the Financial Times for the longer term. Pearson have been fantastic owners for 50 years. We have been great guardians of the editorial integrity and quality of the journalism, but we also helped the ft to become global, to make the initial shift from analog to digital. But Inflection Point is a greatly overused word, but in this case i think it is entirely relevant and appropriate. Because increasingly we are now seeing more and more people accessing news analysis, journalism through social media, through twitter and facebook and all sorts of emerging channels and were seeing more people making the shift from desktop to mobile. That is a huge opportunity for the Financial Times. It can reach its journalism to more people than ever before in its history. But it is a great challenge as well, because it means