E-commerce optimization startup Tradeswell raises $15.5M – TechCrunch
E-commerce optimization startup Tradeswell raises $15.5M After launching in October, Tradeswell is announcing today that it has raised $15.5 million in Series A funding. Co-founder and CEO Paul Palmieri previously led digital ad company Millennial Media (now owned by TechCrunch’s parent company Verizon Media), and he said the e-commerce market today is similar to the online ad market when he was leading Millennial — ready for more optimization and automation. Tradeswell focuses on six components of e-commerce businesses — marketing, retail, inventory, logistics, forecasting, lifetime va...