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About this much data out there about them and used in a political campaign. >> at the end of the day you get e-mails sent to your house all the time. you didn't know the person that sent them to you and they still know he your name. if i say hi pete they are is barack obama that might be jarring. freak you out. just a difference? or are concern about them enveteran's stadiuming your life. >> give me an scam of a program. >> we aired stuff on like judge judy. >> they were running shows on 60 different cable stations and romney was running them on 15 different cable stations. >> patrick is a rep...

About this much data out there about them and used in a political campaign. >> at the end of the day you get e-mails sent to your house all the time. you didn't know the person that sent them to you and they still know he your name. if i say hi pete they are is barack obama that might be jarring. freak you out. just a difference? or are concern about them enveteran's stadiuming your life. >> give me an scam of a program. >> we aired stuff on like judge judy. >> they were running shows on 60 different cable stations and romney was running them on 15 different cable stations. >> patrick is a rep...

About this much data out there about them and used in a political campaign. >> at the end of the day you get e-mails sent to your house all the time. you didn't know the person that sent them to you and they still know he your name. if i say hi pete they are is barack obama that might be jarring. freak you out. just a difference? or are concern about them enveteran's stadiuming your life. >> give me an scam of a program. >> we aired stuff on like judge judy. >> they were running shows on 60 different cable stations and romney was running them on 15 different cable stations. >> patrick is a rep...

About this much data out there about them and used in a political campaign. >> at the end of the day you get e-mails sent to your house all the time. you didn't know the person that sent them to you and they still know he your name. if i say hi pete they are is barack obama that might be jarring. freak you out. just a difference? or are concern about them enveteran's stadiuming your life. >> give me an scam of a program. >> we aired stuff on like judge judy. >> they were running shows on 60 different cable stations and romney was running them on 15 different cable stations. >> patrick is a rep...

Working? >> if you're defining success like we won the election. if we define success how did the optimizer specifically do it, the only thing i can look at is we got more impressions, we had larger audience and paid less for it. that was because we were willing to buy things in like untraditional places. >> at one point during the campaign they were running shows on 60 different cable stations whereas the romney campaign was running them on 15 different cable stations. >> he's a republican consultant preaching to his party for years about the political power of data. >> is one side doing bett...