Page 11 - Consumer Acquisition News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Apple's App Tracking Transparency is starting to have an affect on the advertising industry. As more users update to iOS 14.6, more are turning off app tracking. That is impacting advertising revenue by as much as 20%, according to Brian Bowman. Brian Bowman really hates Apple's App Tracking Transparency. The CEO of Consumer Acquisition, a social ad agency, sat down recently for an interview with Gamesbeat (part of Venture Beat) that touched on the effects that Apple's new App Tracking Transparency feature was having on the advertising industry. When Gamesbeat asked Bowman what life after App...

The improved SPAC narrative continues with June's deal votes going smoothly, CCIV getting a vote date, CCIV/Lucid setting a vote date, and the Russell 3k welcoming a number of de-SPACs to its ranks.

The improving narrative is supported by stable, positive market dynamics. Don't be surprised to see retail and others getting back into SPACs if the market continues this way.

Courtesy of Apple Apple is taking steps to boost its advertising business as the iPhone maker implements new privacy rules, updates that marketers have criticized for interfering with their ability to reach target audiences, according to several press reports. The company will give marketers more data about ad performance on in-app ads bought through Apple instead of through third parties. The difference could give the company an advantage in drawing more advertisers to its platform if it decides to expand the business, The Wall Street Journal r...