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Pedigree adopts AI to give 'glow ups' to shelter dog ads

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone. ....

New Zealand , Fabio Alings , Dive Brief , Pet Homelessness , Global Brand Vice President Fabio Alings , Brand Strategy , Rad Tech , Marketing Tech ,

On-site search data comes to CTV planning via Captify, Magnite deal

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone. ....

John Lee , Dive Brief , Search Intelligence , New York , Andrew Bez , Data Analytics , Rad Tech , Marketing Tech ,

How to Build a Marketing Technology (Martech) Stack That'll Grow With You

Successfully grow your marketing tech stack with tips from HubSpot’s marketing experts. Plus, learn the best tools you can adopt in your martech stack. ....

Kerri Harrington , Mark Metcoff , Maggie Butler , Us Navy , Builder Marketing Team , Marketing Technology At Hubspot , Annual State , Marketing Hub , Marketing Tech , Microsoft Word , Google Drive , Marketing Ops Analyst , Hubspot Partners , Marketing Technology , Builder Marketing Team Manager , Lead Management , Operations Hub , Google Chat , Adobe Creative Cloud , Creative Commons , Getty Images , Stock Photos , Visitor Analytics , Simple Analytics , Page Analytics , Google Search ,

Flipping The Script On Personalization To Drive Experience-Led Growth

Companies are liberated by AI to tailor marketing at the speed of change, but to benefit they have to retire segmentation constructs that are rigid and oversimplified. ....

Sam Richardson , Paul Meinshausen , Daniel Newman , Marketing Tech , Personalization Report , Mobile App , Push Notifications ,

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone. ....

New Zealand , Theodore Krantz , Lexi Sydow , Dive Brief , Brand Strategy , Mobile Marketing , Social Media , Social Media Marketing , Influencer Marketing , Rad Tech , Marketing Tech ,