MSNBCW Alex July 5, 2024
the year was 1990, republican incumbent of north carolina senator jesse helms was polling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election, so home called in the political consultants who, in turn, helped the helms campaign figure out a way to fight back, and this is what they came up with, this ad. >> you needed that job, -- but they had to give it to a minority because of the racial quota. is that really fair? harvey gantt says it is. he supports the racial quota law, making the color of your skin more important in your qu...