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Editor now and you look - at bloomberg, we have reached 400,000 people — 400,000 people are paying for us in only four- years on a consumer basis. and we think that has a lot to grow and i don't think. all the evidence at - the moment is the same... jim, i am sorry to interrupt. i was just going to say, jim, quickly you wanted to come back in on that. i just want to say, this is what we are trying to solve at the guardian by having that model, which is outside a paywall, but still doing qualityjournalism, because the rest of the market is really going into different directions, either behind...

Ahead of other people - and that is why i think there is more room. i and what has happened and i remember back at the economist - when we were only about 400,000 people, people talked _ about there being a limit then. |the economist i think it is now| 1.6 million under a much better editor now and you look at bloomberg, we havel reached 400,000 people, i 400,000 people are paying for us in only four years on a consumer basis . and we think that has a lotl to grow and i don't think all the evidence at the moment... jim, i am sorry to interrupt. i was just going to say, jim, quickly you wanted ...

Proposing this as yet another subscription for people to pay for? i think we would make - the argument that we should be the main one, we do more coverage than anyone else when you are looking . at business and finance around the world. that is what we do and i think within britain we should be i able to get into that position . and make the same argument. even then, i think there - is a large market for people who have, i suppose, . more money than time. if you are in business, - the amount of money that subscribers, the different. competitors that you talked about, it is not that much- compa...