consumer baskets: Value growth hit in 2023, volumes fill consumer baskets
For fast-moving consumer goods, a sharp price cut in edible oil dragged down value growth. A cooler summer and erratic rainfall impacted beverages and food, while rural markets stayed under pressure due to inflation. Value sales fell 4.5% during October-December, according to Bizom, which analyses data based on orders at nearly 7.5 million kirana stores.
Source: indiatimes.com
