Opinion: Consumer behaviours have evolved, so should your loyalty programme | Opinion
linkedin The evolved and well-researched consumers of today demand tailor-made experiences and value-based offerings. They also demand experiences, which offer convenience, value and address their specific requirement while saving time. Walking the tightrope between the demands of consumers who are time-strapped but well-researched, brands need to invest heavily in creating convenient, timesaving, value heavy propositions that tick off all requirement parameters that consumers may have. Apart from ticking off the basic requirement parameters of convenience, time saving, value...
Source: campaignindia.in