Domestic brands rapidly raising their game
Facing fierce competition in the domestic market, Chinese brands are keen to drive their transformation by boosting efforts to meet consumer demand and develop their goods.
Source: chinadailyhk.com
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Learning from the successes of Chinese brands (and comparing them with global rivals)
The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands.
Source: thedrum.com
Learning from the successes of Chinese brands and comparing it with global rivals
The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands.
Source: thedrum.com