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In support of the adidas for Prada Re-Nylon collection, the brands are launching an ambitious, first-of-its-kind community NFT collaboration that brings together consumers from fashion, design, and crypto.
The Friends With Benefits crypto social club has evolved from a small group chat into a burgeoning media and creative platform, with around 2,000 community members. Investors like a16z even think the DAO could be the next Homebrew Computer Club.
The 76-year old guitar brand is hoping to foster a sense of community around music creation, and help educate the 16-million-strong audience of new musicians who just picked up a guitar for the first time over the pandemic.