More Than 30% of Card Users Opt for Cash Back Rewards
Most consumers like earning rewards in exchange for making purchases with cards, but many are discontent with the quality of their rewards.
Source: pymnts.com
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Boomers Prefer Email, Gen Zs Opt for App Reward Delivery
PYMNTS Intelligence research finds nearly half of Gen Z consumers prefer receiving notifications of rewards through mobile apps.
Source: pymnts.com
Gen Z Wants Credit Card Rewards, But Not What Banks Offer
When it comes to credit card rewards options, 41% of Gen Z consumers are dissatisfied. Banks need innovative solutions to keep these consumers happy and loyal.
Source: pymnts.com