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82% of Indian brands still rely heavily on third-party cookies; 61% expect its end will affect business: Adobe: Best Media Info - Vimarsana News

82% of Indian brands still rely heavily on third-party cookies; 61% expect its end will affect business: Adobe: Best Media Info

Published: March 14, 2023

Best Media Info: The research also revealed that 96% Indian leaders use Customer Data Platforms (CDPs), out of which 57% say they’ve already gained more direct relationships with customers| Marketing News

Source: bestmediainfo.com
Related Topics:
Anindita VeluriBestmediainfo BureauBestmediainfo Bureau DelhiMediainfo Bureau DelhiCustomer Data PlatformsMarketing DirectorAdobe IndiaIndian BrandsThird Party CookiesConsumer DataConsumer Data PlatformsBestmediainfo Bureau
Cookie-less future: What other alternatives do advertisers have - Vimarsana News

Cookie-less future: What other alternatives do advertisers have

Published: July 29, 2022

Google has pushed the phasing out of third-party cookies till 2024. But advertisers don’t want to wait till the last moment to figure out other alternatives to track consumers on the web. What are the options? BestMediaInfo.com finds out

Source: bestmediainfo.com
Related Topics:
Umesh ShashidharanGowthaman RagothamanShajesh MenonAnthony ChavezAnjali MalthankarVivek Kumar AnandKedar KulkarniMarketing AssociationBestmediainfo BureauNational MediaNational StrategyQureshi MumbaiPrivacy SandboxApplication Programming InterfaceKumar AnandPuretech DigitalConsumer Data PlatformsNational Strategy DirectorEtonic WorldwideNational Media DirectorZoo MediaChief Business OfficerCookie Less Future