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A majority of Indian retailers surveyed do not feel e-commerce is threatening their operations, with only 18 per cent saying that their sales have been impacted by online selling platforms, claims a study. The top industries witnessing the highest contribution from offline sales are FMCG &
India Business News: According to a study by NowGrowth, the majority of Indian retailers do not view e-commerce as a threat to their operations. Only 18% reported that onl
According to a recent study, a significant number of Indian retailers do not perceive e-commerce as a significant threat to their business operations. Only 18 percent of those surveyed reported that their sales have been affected by the presence of online selling platforms. The study also highlighted that the top industries where offline sales continue to dominate are Fast-Moving Consumer Goods (FMCG) and Retail, with 97 percent, followed by Food and Beverage at 95 percent, and Consumer Durables and Electronics at 93 percent.