Disney CEO Bob Chapek lays out plan for storytelling "for next 100 years"
Chapek described Disney's vision for the metaverse as "next-generation storytelling".
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Chapek described Disney's vision for the metaverse as "next-generation storytelling".
Disney CEO wants to use data gleaned from theme park visits and consumers' streaming habits to deliver personalised entertainment experiences, , walt disney, technology, data
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Disney is sailing towards the future of the metaverse alongside the expertise of Mark Bozon. Disney has hired former Apple executive Mark Bozon, who spent 12 years at the tech giant in creative and gaming executive roles, to help supervise the company's expansion into the metaverse.