Page 5 - Consumer Feedback News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Company. >> reporter: they bet it all on print. but the spike in sales never came. >> we had committed the vast majority of our cash into this promotional campaign and it wasn't moving. it nearly got to a stage where we didn't even have money to pay our salaries. >> reporter: so they got their hands dirty with an interactive marketing campaign. they launched a social media contest to be the face of the brand, attracting 150,000 fans, started a forum for consumer feedback and handed out 1 million samples. and the seeds began to sprout. >> using that small little funds we had left paid significa...

Natural beauty business, it's getting off store shelves and into shopping carts that matters. >> walgreen like most retailers in the country have a simple philosophy. if it doesn't sell, they can sell that stock back to you. >> reporter: they bet the cash crop on print, spending almost all of their marketing budget on a national magazine campaign, but the spike in sales never came. >> we had committed the vast majority of our cash into this promotional campaign. it wasn't moving the needle. it nearly got to a stage where we didn't even have money to pay our salaries. >> reporter: so yes to got...

Sell that stock back to you. >> they bet the cash crop on print, spending almost all of their marketing budget on a national magazine campaign, but the spike in sales never came. >> we had committed the vast majority of our cash into this promotional campaign. it wasn't moving the needle. it nearly got to a stage where we didn't even have money to pay our salaries. >> so yes to got their hands dirty with an interactive marketing campaign. they launched a social media contest. started a forum for consumer feedback and handed out a million samples. and the seeds began to sprout. >> using that sm...