They are not the rule for what has, for what is possible for latinos in this industry. and, you know, ifeel like we've all been waiting a really long time for the watershed, right? for the moment where our success is no longer ruled out as an exception to the rule, but where our consumer power, our audience power, you know, the business model in and of itself dictates and demands that, that stories and media be told to reflect us. and we've spent a very, very long time admiring the problem of the lack of representation, and admiring the problem has not necessarily fixed it. you've spoken about...