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Means for you, the consumer, and the businesses. those big box stores, department stores, consumer spending analyst with h squared research. is black friday what it used to be? >> not really. and mostly because of what polo was saying. a lot of people now are basically wanting to just stay at home, watch their netflix, hang out with family, and just go and use their devices in order to shop. it's so easy now. and paypal came out with a study that said that 80% of people are now using their mobile devices just to log on and go shopping. 24% of those people were shopping from the dinner table la...

Expected to top $650 billion. a 3.6% increase from 2015. and on cybermonday, at least 36% of consumers plan to nab their deals online. okay. just to show you a tv purchase in action. we have a 55 inch going out the door right here. a 4k come and get them before they're gone. back to you. >> this is it. this is live television, folks. we're seeing a tv go right there. a black friday sale. all right, alison kosik, thanks so much. great to see you this morning. joining us now consumer spending analyst and cnn chief business correspondent and star of "early start" christine romans is here. we sa...

The best known names in retail. best buy's stock has been tumbling, down almost 30% today after the report on holiday sales. not enough people shopped at best buy. jc penny is getting rid of 2,000 workers and to cut cost, lowman's is packing up their dressing rooms and anything out of business. is this a hangover from the recession? are these desperate moves falling out of favor or could we maybe be witnessing a change in the way we shop. consumer spending analyst is here to help us figure a way out. nice to see you. >> stock was up about 150% over last year. >> they implemented a new ceo. two...

Fighting overseas but also their families here at home keeping the home fires burning and sending their love as well. thank you so much for that, pamela. we have been talking about the fact that the new tradition on thanksgiving seems to be shopping. it seems to be the new thanksgiving past time. we're seeing all sorts of folks out at the stores already this morning. here's a question, should you join them this thanksgiving? is black friday really worth it? here's a consumer spending analyst for hp retail advisory. we'll put the questions to her. happy thanksgiving, darling. >> happy thanksg...