Now Near Next – The Latest View from OOH
Now Near Next â The Latest View from OOH January 29, 2021 James Byrne, marketing manager, PML Group with this weekâs view from OOH. This week we publish new research on OOHâs ability to motivate consumer action, particularly as an online driver. We also include news of a new digital network for Dublin and some of the countryâs other biggest towns and cities as well as the latest TII traffic data, showing incremental increases in traffic levels over recent weeks. OOH Drives Response, âReactâ Research shows New research we are publishing this week points to an incr...
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