Contactless Test Drive News Today : Breaking News, Live Updates & Top Stories | Vimarsana

FOR SALE: DEMO 2021 Denim Blue Volvo XC60 Petrol - Premium ULP SUV, with KM. Location: Lindfield, NSW

Share Via: A curious case of 'covid copywriting' or vaccine tinted lens of the beholder? I saw this ad (above) on Twitter on January 7. The copywriting jumped out at me; these days, a promise to save lives has that sort of impact, doesn’t it? My first reaction on seeing the advertisement was: ‘Oh, that’s borderline opportunistic copywriting…’, because, it felt as though the advertiser was just trying to make the right noises and pander to mass sentiment. After all, the present day zeitgeist is riddled with anxiety over viruses and vaccines. Here's the full tweet: Afte...