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>> this is from andy who wants to know about starting another venture. he writes, we are successful, high-volume photographer. we will photograph around 100,000 kids this year and about 30,000 u.s. marines. how do you add a new product and service to a successful business? >> both of you guys have done this. start with you. you were a content site and you added commerce. >> i think my advice to anthony would be similar to what we've done, an all in one place play. just way he explained that, it was like he wasn't talking about the trophies being anything particularly different. it was a questi...

High-volume photographer, we will photograph around 100,000 kids this year and about 30,000 u.s. marines. how do you add a new product and service to a successful business? both of you guys have done this. adam, start with you. you were content site and then you added commerce. >> i think that my advice to anthony would be similar to what we've done. it's kind of an all in one place play. just the way that he explained that, it was like he wasn't talking about the trophies being anything particularly different. it was really a question of it being a synergy with his existing business. so i thi...