How to keep people on your website
(Image credit: Shutterstock / Rawpixel) How you design your landing pages can make a difference to your bounce rate. Take the example of Real Gap, which provides gap year and traveling ideas in over 35 countries for those youngsters wishing to take a year off before, during or after university. The website uses specially designed landing pages for its pay-per-click (PPC) accounts. The PPC page has a strong call to action, whereas the SEO page just contains general gap year information. Not surprisingly, the bounce rate for the PPC page is far lower than for the organic page: 18.24 percent f...
Source: techradar.com