You are missing all that earned media when you pick someone already. >> dana: got a lot of content in there, jesse. >> jesse: i am a content guide. >> dana: juan, which would you like to take first? >> juan: the problem i have with this is the premise because it seems to me that the way you campaigned in 2019 is not the way you campaign in 2016, let's say or 1976. for younger crowd versus an older, mostly white, even somewhat retired crowd that you can reach through cable or "the new york times," the crowd that the democrats are after is a younger crowd and you've got to reach them in innovati...