WhizzCo helps publishers maximize their content recommendation revenue – TechCrunch
WhizzCo helps publishers maximize their content recommendation revenue Israeli startup WhizzCo says it’s time for publishers to adopt the programmatic, auction-based approach when it comes to the ads in content recommendation widgets like Outbrain and Taboola. After all, publishers regular employ this approach for most of their other digital ad units. But co-founder and CEO Alon Rosenthal said that when trying to monetize his own websites, he discovered for himself that it was “impossible” to maximize the revenue from those widgets in the same way. “That was our real pain,” he said....
Source: techcrunch.com