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>> good to be here. >> i've been following your company. i think the audience should check you out to see how you've grown over the years. congratulations. >> thank you. >> what's something you've learned that the audience can learn from? >> i think right now expertise is something people have to excel in. it's a competitive advantage in the world of information overload that the internet has brought us. i think there's so much information online that you need to know your audience and your market and you can create deep loyalty with your customers if you can differentiate yourself on your exp...

>> this is from andy who wants to know about starting another venture. he writes, we are successful, high-volume photographer. we will photograph around 100,000 kids this year and about 30,000 u.s. marines. how do you add a new product and service to a successful business? >> both of you guys have done this. start with you. you were a content site and you added commerce. >> i think my advice to anthony would be similar to what we've done, an all in one place play. just way he explained that, it was like he wasn't talking about the trophies being anything particularly different. it was a questi...

High-volume photographer, we will photograph around 100,000 kids this year and about 30,000 u.s. marines. how do you add a new product and service to a successful business? both of you guys have done this. adam, start with you. you were content site and then you added commerce. >> i think that my advice to anthony would be similar to what we've done. it's kind of an all in one place play. just the way that he explained that, it was like he wasn't talking about the trophies being anything particularly different. it was really a question of it being a synergy with his existing business. so i thi...