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“Never before have we seen such a personal endorsement of brands by our consumers. The issue of relevance becomes the golden needle that knits everything
Get ready for the Nedbank IMC 2022 conference. Hailed as Africa’s most prestigious marketing conference and a world-class event,
For global business leaders, the continent we call home is simply the next frontier, a high potential market...
These days, the word 'value' has become nebulous amongst both consumers and marketers. It's often misused, overused, and, as a result, has lost a lot of its meaning...