See what converts the best. if you are not gets conversions, see what gets you the best conversions, so which two specific platforms you should focus on. google is generally better than facebook, but it will help you see where the issues are in your website and markets. now we have the top two tips you need to know to help grow your business. scott, you have a new book out, the messy middle. you know very well all about it. for better for worse. we didn t really give you the right intro. you have been advisors in companies like some of the big ones. pinterest, uber, scope, give us something you learned along the way. one thing i think you learn a ....