Page 35 - Cookie Cutter News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> this rivally has had some tense moments. a one point the two businesses took legal action. >> we were now competing directly with our chinese competitor, so what did they do? they stopped labeling their product made in china. so we had to sue them to have them label their product made in china. >> cookie cutters don't carry the label. for ben, that's frustrating. >> customers look at our cookie cutter and ours says made the the u.s. all over it. the chinese competitor doesn't have to say anything. >> so even though ann clark sales now make up about 40% of the market locking up deals is even...

Shapes. we can do it in a week. china is three or four months. >> when ben realized that ann clark wasn't reaching the entire crowd he wanted he turned online. >> we had stayed away from e commerce because we didn't think you could sell a cookie cutter. that was my biggest mistake. when i walk in in the morning there's a report that tells us how did amazon do, how did our website do. >> and he's created an influence network of cookie decorators and other ambassadors who help with name recognition. >> we've been working with a lot of people through social media. they're in turn helping us to de...

Celebrating the little victories in hopes of toppling the competition. >> mostly it's one store at a time. you know, our sales people will come in and say hey, sally's kitchen store in wherever has just converted from china to ann clark limited. it's one cookie cutter at a time. i'm here in chicago at the internet retailer convention and you cannot talk about internet retail or any retail without talking about amazon and that's why i've invited jeff cohen to come chat with us. good to see you. >> thank you for having me. >> i mean, thank you for coming to talk to us. you are an expert on selli...

>> a business is supposed to be carrying products that their customers are looking for. are your customers asking for chinese product? of course not. why is that what you're selling? you have an option here. >> efficiency is a top priority. production costs need to be on par with the competition. ben doesn't want pricing to turn off any customers. >> what they were doing is buying from whoever had it, whoever had the best price at the moment. we thought, you know, the hardest thing for us to do was to get our cost of manufacturing equal to what it cost to import a cookie cutter from china and ...

Want. we can launch the shapes. we can do it in a week. china is three or four months. >> when ben realized ann clark wasn't reaching the entire crowd it wanted, he turned online. a channel he originally ignored. >> we stayed away from e-commerce. we didn't think you can sell a cookie cutter online. that was a mistake. we look at those numbers all day, every day. when i walk in, there's a report, how did amazon do, our website, how many people came to the site? >> and an influencers. >> we have done blogger outreach and social media. >> they are helping us develop our brand. >> ben keeps an ey...