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Colors are wrong. there s too much quality into it for a toy. i thought to myself, i have 10,800 piecesn the water coming to me. i am totally screwed. despite his concerns, when the shipments arrived, beaver s fashion instincts opened up the market for retailers outside the toy world. we got the attention of people like nordstroms, neiman marcus. it was coming from everywhere. it was based on a cool product with a lot of quality. they followed up with other fashion industry marketing practices like asking retailers what new styles they wanted for next year. questions that toy sellers don t usually get asked. we said what do you like? what are your color themes. they look at us like we are crazy. crazy because they don t tweak successful products. we were behaving the way we knew. what beaver and kim knew is new styles bring buyers back for ....