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"the beat" starts with ari melber. has it ever happened to you a tickle in your throat? >> i was going to say, real quick, do you want a lozenge? >> i just chewed one. my dentist will be so mad. >> i don't know if i should share this but i used to do a show on msnbc, and one of my coanchors would get on me about putting the cough drop on the paper in the commercial and then back and forth. i was like, i'm going to conserve it. >> it was here a second ago. i chewed it up to clean up for you. >> america appreciates your voice, i think, so let's keep it. >> thanks, ari. have a great ...

>> period. >> yeah. >> your film company g unit, the top four series in black households in america, all from you. what's that about? let's be clear, there's a lot of other programming that's available. >> right, that's a cool stat, but i'm not making television shows for just black households. i don't think diversity is black. some people interpret you saying diversity as if it's black. i think it's showing, you know, all different cultural sides of things. >> yeah. >> you know, and i want to expand it and make it even bigger. the numbers are going to continuously go up. you'll see forest com...

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