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Their products everywhere from neiman marcus to target. how did they do it? we caught up with a few of them to find out. >> this wool and copper wire pillow was hand woven by artisans in el salvador. these horn inlaid vases were crafted by woodworkers outside port-au-prince, haiti. this jewelry was handmade by i tribe in tanzania. the artisans who made these items do not shop at pottery barn. they live nowhere near a macy's and get no e-mail promotions from walmart. yet many of their products are available at those stores and others all across the usa. >> you want to sell their products. they'...

Design and produce a product that meets a target price point that buyers will accept. >> once the basics are covered, then comes the emotional connection. that magical information about the product or the maker or the culture that gives the item its extra special identity. >> you can talk about all the value that exists behind the product. who's employed, what good does that income do to the people who are employed, is there some interesting traditional detail about the product itself. >> most people know they're from malawi? >> no, it's the product that attracts them, 100%, but when they hear...

Latest updates on this topic from reliable sources.

Latest updates on this topic from reliable sources.