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The second you walk into Vantage, you’re greeted with throwback tunes and a wide selection of vintage gear to peruse. Vintage t-shirts line the walls, with shelves and racks full of clothes. And in the back of the store, you’ll encounter a whole room full of shoes mostly Doc Martens and leather cowboy.
The trend of buying second-hand clothes is here to stay. Younger shoppers are re-discovering older trends as a way to be unique, save money, and lessen textile waste from fast fashion. The new “maximalism” trend also draws heavily from mix and match vintage styles.
Utahns in greater numbers are buying pre-owned clothing from bygone eras as a way to be environmentally sustainable, financially sensible, and stand out in the age of big box fashion.