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Price. they will have expectations that won't be profitable for you. some will ask you to do things that are not within your core competence or future growth. those are probably not going to be the long-term customers. you might as well send them to the competition. and another area are unforgiving customers. customers that will never be happy. you made a mistake. they will remember it for a long time. if they can't find a win-win environment, they belong somewhere else. you have to be conscientious of the criteria. what makes them a good customer for you? and the rule of them not about market...

Discount they don't appreciate your value proposition at full price. they will have values that are not profitable. some will ask you to do things that are not within your core competence or future growth. those type of customers, probably not going to be your long-term customers, you might as well send them to the competition. another area is what we call unforgiving customers, no matter what you are going to do, they're never going to be happy. you made a mistake, they will remember it for a long time. if they can't find a win-win environment, they belong somewhere else. you need to be conce...

Space station. both would seem to fit the mission of what senator ted cruz makes nasa special. specifically keeping the mission well beyond earth's atmosphere. as the new chairman of the sub committee on space, science and competitiveness, ted cruz has a particular idea of what nasa should do and it doesn't involve the science of climate. nasa's core competence is not texas soil conservation, cruz said in a budget hearing they. that ain't what makes nasa special. what makes him special is the complete denial of the science of climate change. the science right at the center of the committee he ...

More about the interconnectedness of the two fields of study. >> why don't we say nasa's core competence is building equipment that can observe the earth remotely in ways very much similar to how it's been observing planets remotely using space probes to gather information about planets of the solar system. we learned a great deal this way. what nasa has done is used the core competency to create a technology that has expanded our knowledge of the earth's eco system about 100 fold. we now have really good observational capability that brings us data about all all the earth's different systems,...

Is the core, our core competence. it has never been more valuable or more needed. but there are a lot of people out there who think, oh, that's over now, you know? we're stuck. change can only be bad. let's try to keep everything the way it was in 975 -- 1975 or 1960 or something. people are afraid to try new things, and the changes that are coming are going to be sweeping, you know? we've already had changes to the way the economy works, maybe jobs won't be jobs for life, maybe people will be, many more people will be self-employed in the future, there may be a lot more telecommuting, who kno...