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How to Perform an In-Depth Technical SEO Audit Read this in-depth guide and learn a step-by-step process for creating a comprehensive technical SEO audits for your clients. Bio 279 I’m not going to lie: Conducting an in-depth SEO audit is a major deal. And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?” Advertisement Continue Reading Below Even if you haven’t been actively looking for a new gig, knowing your SEO audit nailed it is a huge ego boost. But, are you terrified to start? Is this your first SEO audit? Or, may...

SEO in 2021: What your organization’s executives and senior leaders must know SEO in 2021: What your organization’s executives and senior leaders must know Merkle Inc.'s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance Author Categories Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These...

A guide for search marketers on how rendering JavaScript impacts search results.

Core Web Vitals Not Really Your Problem? Google is burdening the USERS of software like WordPress and not the developers to fix it for Core Web Vitals. Is that fair? Bio 362 You are not alone if  you’re struggling to improve Core Web Vitals scores and coming up short.  Anecdotal evidence suggests that achieving high Core Web Vitals performance is difficult.  The reason is because publishers and SEO are trying to fix something that technically is not broken. Advertisement Paradigm Shift in How Sites are Developed We are in the beginning stages of a major paradigm shift in how web pages ar...

A marketer's guide to Core Web Vitals and page experience BrightEdge’s Jim Yu gives his CEO perspective on Google's focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update. Author Categories Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your organic listings is real Optimizing user experience makes for a more delightful web ...