Pedigree launches new kid-to-canine reading programme 'Pedigree Dogphonics' via Colenso – Campaign Brief
Pedigree has launched Pedigree Dogphonics books via Colenso BBDO, aimed to help boost the confidence and literacy of children by encouraging them to read to a dog. The fear of reading aloud and failing is proven to inhibit literacy amongst children. Over the last 2 years, child literacy rates
Source: campaignbrief.com