CORRECTED-No Plan B: Japan's sponsors shelve ads as mood sours over Olympics
6 Min Read (Corrects Friday story to remove erroneous reference in 16th paragraph to Asahi Holdings stopping broadcast of part of its TV ads) TOKYO, Jan 29 (Reuters) - Japan’s Olympic sponsors are scaling back advertising campaigns and delaying marketing events for this year’s Summer Games, concerned that public sentiment toward the event is souring amid a fresh wave of COVID-19. Sponsors also worry that organisers have not told them what contingency plans there are in case the pandemic derails the Games again this year. That uncertainty over the Olympics marks a fresh blow to domestic sp...
Source: reuters.com