Detailed text transcripts for TV channel - MSNBC - 20170430:11:43:00
Created an openness that wasn't just loyal, they were highly engaged. >> hi, tori. >> it didn't take long to see how leveraging that engagement could potentially pay off big time. ♪ >> becoming a player in the oversaturated, highly competitiveld of cosmetics uld be daunting for most. e honed in on a gap that existed between the industry giant and consumers. >> people don't have that personal connection. they don't know who the ceo is. they don't know what their hobbies are. without that personal connection, people feel disconnected. >> the brand loyalty that came from her intimate connection...
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