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More personal things communicates with friends and i want to cut it off, i'm going to have to pay you in order not to send me using my personal information something that i don't want. that in essence is what i understood ms. sandberg to say. is that correct? >> yes, senator. to be clear, we don't offer an option to not pay for ads. we want to offer a free service that everyone can afford. >> therefore, you consider my personally identifiable data the company's data, not my data. is that it? >> no, senator. actually, the first line of our terms of service say that you control and own the infor...

Consumer privacy, and naturally i know you understand that. at the same time these stories touch on the very foundation of the internet economy and the way the web sites that drive our internet economy make money. some profess themselves shocked -- shocked that companies like facebook and google share user data with advertisers. did any of these individuals ever stop to ask themselves why facebook and google don't charge for access? nothing in life is free. everything involves trade-offs. if you want something without having to pay money for it, you're going to have to pay for it in some other...

General counsel's facebook being a breeding ground for hate speech for rohingya refugees. and you say you use a.i. to find this. this is the type of content i'm referring to. it calls for the death of a muslim journalist. now that threat went straight through your detection systems, it spread very quickly and then it took attempt after attempt after attempt and involvement of civil society groups to get to you remove it. why couldn't it be removed within 24 hours? >> senator, what's happening is mi myanmar is a terrible tragedy. >> we all agree with that. >> okay.

Around the complexity of laying out this long privacy policy. it's hard to say that people fully understand something when it's only written out in a long legal document. the stuff needs to be implemented in a way where people can actually understand it, consumers can understand it but can also capture all the nuances of how these services work that's not overly restrictive on providing the services. that's one. the second is around giving people complete control. this is the most important principle for facebook. every piece of content you share on facebook you own and you have complete contr...

>> in different ways, different parts -- >> if i buy a ford and it doesn't work well and i don't like it, i can buy a chevy. if i'm upset with facebook, what's the equivalent product that i can go sign up for? >> well, there's the second category i was going to talk about are -- >> i'm not talking about categories. i'm talking about is there real competition you face. car companies, if they make a defective car, it gets out in the world and people buy another one. is there an alternative to facebook? >> yes, senator. the average person uses eight different apps -- >> is twitter the same as wha...