more personal things communicates with friends and i want to cut it off, i'm going to have to pay you in order not to send me using my personal information something that i don't want. that in essence is what i understood ms. sandberg to say. is that correct? >> yes, senator. to be clear, we don't offer an option to not pay for ads. we want to offer a free service that everyone can afford. >> therefore, you consider my personally identifiable data the company's data, not my data. is that it? >> no, senator. actually, the first line of our terms of service say that you control and own the information and content that you put on facebook. >> well, the recent scandal is