Door Counter Technology 09 Jun 2021, 18:24 GMT+10 Door counters, sometimes also known as pedestrian counters or retail traffic counters, are usually electronic devices installed in public areas intended to count and record foot traffic. These counters are used to display a product number, store identification number, and the name of the store or business. The purpose of these devices is to increase customer sales by drawing foot traffic into the store. According to the American Retail Security Association (ARDA), a person enters a store with the intention of buying a product and only a few pe...