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Pivot and Persist: How discount coupon startup CashKaro tapped a new revenue stream amidst COVID-19

Pivot and Persist: How discount coupon startup CashKaro tapped a new revenue stream amidst COVID-19
As sales of ecommerce coupons fell drastically during the initial months of the pandemic, discount coupon startup CashKaro diversified into online content offerings such as OTT, gaming, audiobooks, and e-learning.
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When CashKaro, an online cashback and discount coupon website, saw sales dwindle during the lockdowns last year because of movement restrictions and inability of ecommerce companies to make deliveries, it decided to take the
plunge it had been contemplating for quite some time — expanding into new digital categories.
The COVID-19 pandemic massively accelerated the shift in consumer preferences from offline to online, and ecommerce giants have rallied behind the paradigm change by not only beefing up their operations and setting up new supply chains, but also offering users reasons to stay for more than just their shopping needs.

Rohan-bhargava , Disney , Amazon-prime , Eros-now , Coupon-raja , Cashkaro , Ecommerce-startup , Ott , Cashback-amp-couponing , Pivot-and-persist , ரோஹன்-பார்கவா , டிஸ்னி