Detailed text transcripts for TV channel - CNN - 20180529:15:39:00
Exist. now, the question is, what do we mean by effective? is it about just changing whether or not people are aware. are we actually trying to change the attitudes that they might have about other groups or are we actually trying to change the behaviors that we exhibit toward each other. in this case, how we change how starbucks employees treat employees who come into the store. it is the latter that starbucks is focused on. >> when it comes to starbucks, do you think this is a pr effort or is this something more? is this more sincere than that? >> well, it would be a very expensive pr effort...