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Reinventing Crafts of Odisha
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The current times demand ethical and responsible fashion. Two critical aspects of fast fashion – environmental hazard and the dying handlooms and handicrafts of India inspired three young students of fashion to found brand Utpatti – their main aim being trying to build a sustainable ecosystem rather than just making profit out of a clothing line.
“We cannot solve our problems with the same thinking, we used to create them,” said Albert Einstein, which clearly indicates that it is us who need to alter whatever it takes to sustain our planet. The glam and shine of the fast fashion world cleverly shadows the unthinkable amounts of pollution that are embedded deeply into the supply chain, which most buyers are either unaware or choose to remain ignorant of. Label Utpatti is the brainchild of three young students of fashion ....

Tamil Nadu , Priyanka Behera , Albert Einstein , Kuldeep Das , Craft Based Product Development , Pranab Panda , Self Help Groups , தமிழ் நாடு , பிரியாங்க பெஹெரா , ஆல்பர்ட் ஐன்ஸ்டீன் , குல்தீப் தாஸ் , சுய உதவி குழுக்கள் ,