Craft Label Tea News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> top of that, i have one for you to hold in your hands. >> okay. >> we made a craft label tea label inspired by wars makan tea dancer. first notice the name, ellis family special teams. >> i'm trying to digest the name change. >> do you want to move forward to the next one? >> oh, there's more? >> yes, there is more. a second design which has the same message, but a very different look. >> i want to introduce you to the black star line of iced tea. >> ooh, nice. >> this is a journey inspired by the golden age of travel. >> okay. >> so now what we've done is we've created that same concept, t...

Success here. >> i literally met ed a few weeks ago and here i am with a deal. i feel like this is the big break that i've been waiting for all this time. i feel very, very excited and i feel like it's a breath of fresh air and like i'm just getting started. a quick footnote to this story. a few days ago we got a call from nialah. she told us after the camera crew left and the experts went home, she really loved the new label designs, but she wasn't able to give up the name ellis island tea. so the guys at skid more went back to the drawing board and this is the final version of the label. w...

The artwork. before presenting the new labels, katia explained how the team came up with their two design options. we've been, wog for weeks with scott and the team, crafting label designs for you, giving you that way to pop off the shelf, right? he began by explaining how the package needs to sell the product. and without advertising support, the label must do all the work. >> at first glance, the label stops you and you go, oh, that's interesting.. >> okay. >> then you grab it, you hold it in your hand. you said oh, this is en more interesting. and you go, i'making this home with me. >> the ...

New strategy. >> so you've set yourself up on the shelf against anybody else that we've reviewed and you said, i'm my own thing. >> jamaican sweet tea. >> you can't even compare me to somebody else. you have to try me. jamaican sweet tea. >> i'm interested to see what scott has to say. >> i'm like you. i'm drawn to this one. i think she got two excellent choices and i think she made the really right choice at the end of the day. >> i can't wait to see it on the shelves. i'm wondering if we could put both of these on the shelves next to the current label and people watch and see who twrabs -- >...

Is gone now? >> it's gone. >> when i first saw the black star line label, i -- my instinct was this is it. the this is going on to be the label that we're going to use moving forward. and it kind of scared me. i was scared of how quick i was willing to just jump i and forget about ellissland tea. i was speechless and didn't know how to react. but i -- i would definitely say that was the biggest surprise. >> i'm surprised that nilah is as open as she is to taking suggestions. and even as extreme as thinking about the brand name. that was a surprise. >> a phrase on the label really cause niala h...