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Manipulated that the president who has been criticized even by his own party for not schmoozing, members of congress, kind of referring to hanging out with his family can have a couple of meals with the gop and suddenly he's reaching out, he's got a new strategy? >> i think there's a lot of that. it changes the press narrative. there's probably some benefit for him actually going out to dinner. >> there is. >> you know, i've been writing about this recently. i think it's all overrated. politicians are successful when they have large majorities. usually schmoozing is overrated. he had big numbe...

I'm like, what is this, a drainpipe slipknot? wherever your business takes you, nobody keeps you on the road like progressive commercial auto. [ flo speaking japanese ] [ shouting in japanese ] we work wherever you work. now, that's progressive. call or click today. facebook was originally launched as a way to share things, family photos, status updates with your friends. when mark zuckerberg announced this week that he was revamping facebook's news feed, the first thing you see on the screen, it is clear he has much grander ambitions. >> what we're trying to do is give everyone in the world...

>> so is facebook now kind of a news organization? joining us from a sunny spot at the south by southwest conference in austin, texas, te kera swisher. will some of them start using facebook as a version of their daily paper? >> no, i don't -- it's an unusual word he picked. they're not going to be doing any original content. just like google and the "huffington post", they'll aggregate it for you. they'll use a social graph to do so, leaving your friends signals, signals you go to. photos, things like 245. they're he just prettifying the news feed. they're making it prettier with more news fe...

News. i don't think your friends are going to start being howie, people will share sources from, you know, world class news organizations and they'll aggregate it there on facebook. so it's going to be more like a news reader than anything else and so they're not getting -- i know journalists all go, you know, crazy thinking facebook's going to take over their business, but it's more they want to suck in all the information that journalists write and make more money from it than news organizations, so they will aggregate it and shoot it all over the place all over the site depending on your so...

A deal where if you pay the company a little money, it will make sure that you get better distribution and your likes and people who like what you do, they tell their friends goes way up. is this also about generating revenue for zuckerberg? >> well, of course it is. of course it's generating revenue for facebook but that's not entirely true. what you're talking about is if you buy an@anywhere. if you tauted your website anywhere, yahoo, anywhere else, you'll get placement. it's not a pay for placing here, but if you buy an ad, you certainly can do better in any medium. if you bought an ad in ...