afaqs! Marketplace Team
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In our marketing and communications world there are many who talk up the importance of cultivating long-term relationships. But how 'long' should long-term be?
Already-stretched resources may have to be stretched a little further to develop the critical skills required for a proper understanding of the MarTech stack.
It may be noted that the DPIIT is responsible for formulating National IPR policy and it also undertakes Intellectual Property Promotion activities.
MMA India, the not-for-profit marketing trade body, has unveiled the Smarties Business Impact Index (BII) list 2021