Logos and moneymaking
The anatomy of a logo is such that they are designed to be memorable at a glance. Logos are meant to “encapsulate the entirety of the brand in a single image.”
Source: verafiles.org
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DNA Create Communications appoints new business director
DNA Creative Communications has appointed Daniel Wong to the position of business director. In his new role, Wong will primarily be entrusted with leading business growth for the agency in areas encompassing strategic planning, client acquisition and retention, team growth; as well as providing
Source: marketing-interactive.com
When UGCs go wrong: A case study of the Grimace shake trend
Having a viral trend that suggests that a new product of yours may have the power to unalive you may seem pretty damaging to brand image, but the fact is, user-generated content (UGCs) are unpredictable and can really go either way. McDonald's, in this instance, seem to have taken the trend and made
Source: marketing-interactive.com
MICA Ahmedabad Batch Profile 2023: Admits 235 students with 53% female students
MICA Ahmedabad has admitted a divers 2023-25 batch of 235 students with 53% female and 52% students with work experience. MICA conducted 2 week long orientation programme from June 11
Source: mbauniverse.com
At more than 50%, MICA records rise in share of female students
The new batch has students from pharma, architecture, design, law, finance and dentistry, apart from arts, commerce, technology and sciences.
Source: indianexpress.com